Thanks to technology, it’s easier than ever to become an entrepreneur and start a small business. Many startups don’t even need a physical office space. However, lacking a brick and mortar location can put you at a marketing disadvantage, since you’re unable to host events like meet and greets, networking nights, or product demonstrations. Fortunately, renting out a party space is an easy way to make a good impression. To understand why these events can be so beneficial, consider the following. 

Why You Should Host Business Events

1. Connect With Your Community

When you’re in a party space and directly interacting with customers and related businesses, you’re building a connection with prospective patrons and investors and boosting your position within the community.

This is especially true for events like seminars or panels featuring yourself or other industry professionals. Even if you’re consistently communicating with people through social media, a face-to-face conversation offers incomparable insight on both what you’re providing as well as what’s sorely needed. 

2. Increase Brand Awareness & Recognition

Whether you’re in apparel, entertainment, or technology, if you have a product, launch parties are critical for drumming up interest. Inviting the right people in your industry to a party space for a product release gives you a chance to reinforce or redefine your branding. These events are also the perfect backdrop for social media posts.

3. Demonstrate Your Product or Service

For innovative or complicated products and services, you’ll need more than a simple launch party. Demonstrations are vital in educating your customers on how to safely and efficiently use your product as intended. This applies to everything from kitchenware to video games. These events can also be used to showcase the technology behind your creations. For example, if you have a clothing line made from recycled plastics, you can explain the unique structure of the fabric. 

If you’re looking for the perfect venue to host your small business event, contact Suite 116. Located in East Harlem, NY, this party space and banquet hall offers numerous packages perfect for everything from product launches to seminars. Depending on the seating arrangements, they can seat between 65 to 75 people at tables, or, if standing, up to 110. You can learn more about the floor plan and party packages on their website, but if you have any questions, don’t hesitate to call them directly at (917) 412-9722.