If you own a retail store, your interior lighting design can help your business grow. Utilizing correct lighting can boost sales and keep customers coming back. Whether you’re a new or experienced business owner, it can be difficult to choose from such a wide variety of lights. Here are four common retail lighting options to help you increase your profits.

How to Build Your Business With Interior Lighting

1. Task Lighting

Task lights shine light on areas designated for specific tasks. These areas include dressing rooms, checkout counters, and even store entrances.

With the addition of task lights in your store, customers will be able to find these areas with ease. Streamline the foot traffic in your store by making sure your customers know where to go next.

2. Ambient Lighting

Ambient lighting is the main lighting source of a retail store. It gives customers enough light to browse and purchase items comfortably.

Since this lighting is important to the functionality of your store, it should not be dim. Try and choose lighting with cool temperatures to make the space look larger and more inviting.

3. Accent Lighting

If you have specific items you want to advertise in your store, accent lighting can draw attention to them. These lights act as spotlights while bringing an element of sophistication to the item for sale. 

Upscale stores often use accent track lights to illuminate luxury items. Use accent lights if you just released a new product or want to promote a certain brand.

4. Decorative Lighting

As the name suggests, decorative lighting doesn’t have a functional role, but it adds character to a store. This type of interior lighting gives your store personality, as you can choose fixtures that complement the decor.

A few types of decorative lights to choose from include chandeliers, pendant lights, sconces, and table lamps. Create a decorative display using exposed bulbs for a steampunk vibe or use neon bars to emphasize the modern aesthetic of your store.

If you’re looking to upgrade the interior lighting in your retail store, contact Quantum Electric in Austin, TX. With over 25 years of experience, they provide reliable services at affordable prices. Their team of licensed commercial electricians is also proficient in security and landscape lighting. Visit their website to learn more about their services or call (512) 246-1145 to speak with a team member about your project.