Your business’s marketing strategy is critical for getting your service or product to reach as many people as possible. Along with print and digital marketing, businesses also find success with promotional products. This kind of marketing uses your company’s essential information, including business name, logo, and phone number, to create a variety of useful and fun items that can be handed out to both existing and potential customers.

3 Reasons to Make Promotional Products a Part of Your Marketing Plan

1. People Love Free Stuff

Your marketing efforts should focus on setting yourself apart from your competitors. Handing out free goodies to customers or potential clients is a smart way to bring positive attention to your brand, whether you’re distributing coffee cups, t-shirts, pens, or frisbees. 

2. Promotional Items Are Effective

Not only will the initial recipient of the promotional item remember you fondly, others who come across it will also be exposed to your brand. Ads in print or on TV are only relevant for a finite period of time. With promotional items, your business will continue to be advertised as long as the item is around and in use. This ensures more opportunities to draw in new customers.

3. They Also Cost Less

Designing t-shirts and other objects featuring your business’s name is also usually more affordable than other types of marketing. Buying air time on TV or renting out a billboard can be extremely expensive. Conversely, you can have a large volume of customized items made for a relatively low price. Orders often become cheaper with the more items you purchase, which ensures a greater return on your investment. 

If you’d like more information on incorporating promotional items into your marketing plan, Visual Effects is here to provide answers. These design experts provide a wide range of services to businesses in Orange Beach, AL, including screen printing and embroidery. They also create other types of promotional products, including sunglasses, refrigerator magnets, and flip flops. Visit their design services page online or call (251) 981-2992 to get started on your order today.