Marketing and advertising are essential parts of running a successful business. From signage and websites to sales, discounts, and radio spots, there are a number of ways to promote your business. One of the easiest and most effective methods is through the use of flyers. When you hire a printing service to produce sleek, professional flyers, you will have an indispensable marketing tool. Below, discover three benefits of flyers for your business.

How Flyers Help Businesses

1. They're Low-Cost & High-Impact

Flyers are one of the most affordable ways to get the word out about your business. Printing services charge less than web designers or billboard companies. In general, the larger number of flyers you order, the lower the overall cost. In return, you have a tangible, concrete item to give potential customers, which is something that can't be forgotten after clicking a mouse, driving by on the interstate, or changing the channel on the radio or television.

2. They're Versatile

A printing service can produce flyers for any number of business events. If you're just launching the business and planning a grand opening, flyers are an excellent introduction, providing crucial information about the enterprise, its goods or services, location, and operating hours. For a big sale or the unveiling of a new product or amenity, a flyer is an invitation that will get customers in the door. For promotions, you can include coupons or discount codes on flyers to generate interest among customers.

3. They're Targeted

Targeted advertising means that you market your business to the audience most likely to utilize its products or services. Aspects like websites, social media profiles, email blasts, television spots, and radio ads are great for reaching the masses, but the message may not be reaching the folks who are your most probable customers. Flyers give you more control over who you market to. For instance, a gym owner might put flyers in health food stores, yoga studios, and sports venues. A restaurant owner might drop off stacks of flyers at local office buildings to encourage lunch-hour traffic. A tailor may post flyers at clothing stores, laundromats, and cleaners. Flyers ensure your business reaches the people who most need it.

When you're ready to design and print flyers for your business, contact America North Printers. For over 40 years, they have been providing printing services to the Anchorage, AK, area. In addition to flyers, they produce business cards and forms, booklets, brochures, banners, postcards, and envelopes. Their cutting-edge printing technology gives you crisp, clear, unforgettable materials to take your business to the next level. Call (907) 562-6416 or visit their website to request a quote.