As a business owner, you have many responsibilities, and you may not be familiar with all of them. While you might be an expert on financial planning, the details of advertising and signage might be foreign to you. The following guide explains the basics of creating a printed sign for your business to boost visibility, drive foot traffic, and reinforce your branding.

How to Design an Effective Business Sign

1. Print Signs in Full Color 

Signage should reinforce your company’s branding. By using a consistent color scheme across your logo, business sign, and advertising campaigns, you’ll establish brand recognition and credibility.

If possible, you should also try to use at least two or three distinct colors to make your sign more noticeable. Black and white signs can be attractive, but this color scheme is easy to overlook. Customers will respond better to promotional signage that captures their attention and stands out with vivid colors like red or green.  

2. Communicate Clearly 

Choose a font style and size that’s easy to read from a distance. In general, print works better than script lettering because it’s more legible.

Consider how far away most people will be when reading your sign. If you’re creating a tall business sign for the side of a building, you’ll need to make the letters visible to passing cars.

If you need a window sign to promote a special, however, you need to choose a font that fits the size of the window and can be visible from the sidewalk. The spaces between letters and words are also crucial to the overall clarity of your message. Work with a professional graphics team to keep the poster from looking crowded.    

3. Be Direct 

Empty space helps draw the eye and encourages the viewer to focus on what’s important. You only have about three seconds to make an impression before someone looks away, so distill your message to its most concentrated form.

Instead of writing a full sentence, for example, highlight the essential words in a larger font or color. The reader’s mind will automatically fill in any contextual words that are missing or appear less prominently, like articles and prepositions. 

4. Lighting  

How will the environment affect your sign’s readability? If another building casts a shadow on yours, you need to increase the sign’s visibility with carefully positioned spotlights. Factor these issues into the overall cost when you’re pricing out the project and follow-up maintenance.  

If you need to design and install a sign in Highland, IL, Aggressive will help through the process. Whether you need a simple yard sign or a full back-lit business sign, they’ll help you grow your company. To learn more about their advertising services, including logo design and sign installation, visit their website. To schedule a consultation, call (618) 410-0534.