Good retail lighting is all about highlighting the products without making the customer feel overwhelmed. Working with an electrician will help you to combine ambient, accent, task, and decorative light features to get the most out of your space. Here are some of the ways you can use lighting to maximize your store’s appeal. 

How to Use Lighting in Your Shop

1. Create Focus

When a customer enters your shop, the lighting should direct their eyes to a specific focal spot, preferably a feature item you’ve placed at the entrance doors. This type of accent lighting grabs their attention and gets them to hone in on the product. Use this same tactic to subtly point out the shapes, textures, and colors of other merchandise on the walls to nudge customers throughout the entire store.

2. Make It Visibly Comfortable

Accent lighting is great, but if that’s all you use, then nothing is really accented. Adding some ambient lighting, such as recessed ceiling lights, will ensure the place is lit well enough for your customers to see the products and read labels. However, avoid going too bright as it could make the shop feel cold and sterile. An electrician will help you determine how many lights are needed and the right luminosity for the size and height of your store.

3. Layer the Lighting

Another way to dull the merchandise is to use lighting all at the same eye level. By varying the height of your light placement, you can emphasize the items and make more attractive displays. For the best results, use dimmer lights along the ground and increase the brightness, or lumens, as you go up. This will maintain a comfortable atmosphere without sacrificing visibility or focus.

When you need an experienced electrician to help set up your store’s lighting, turn to J.R. Electrical LLC. They are considered one of the top electrical contractors for businesses in Atlanta, GA. Their licensed and insured electricians have handled everything from remodeling to major building projects. Call them today at (770) 420-1530 for a free consultation and visit their website to learn more about their electrical services.