During times of great uncertainty, marketing is often put on the back burner. However, even if you aren’t in a position to grow your business right now, marketing is still important for maintaining relationships with your customers. When daily activities return to normal, your customers will return, and will remember how you were there for them during challenging times. Whether you opt to send promotional products or develop special offers, you can keep your business in the front of customers’ minds even when they can’t physically shop with you. Below, learn how to market your business during a period of social distancing.  

How to Market During Social Distancing 

1. Send Useful Promotional Items

Show your customers you care by sending promotional products like hand sanitizer or tissues imprinted with your company logo. Not only are these items useful, but they will help maintain brand awareness. It may even attract new customers that didn't know about you previously. Even if you don’t send health-related items, your best customers might appreciate a “Social Distancing Survival pack” with some logo items like games, blankets, and other items to help make being at home more enjoyable. 

2. Gift Cards

Although individuals may not be able to shop much right now, they will return when the restrictions are lifted. In the meantime, encourage your customers to purchase gift cards to use later. Sweeten the deal by offering a promotional product like a tote bag or shirt with a minimum purchase. Your customers will be excited about the freebie and will return to shop when they can. 

3. Direct Mail 

Sending direct mail to your customers can keep them engaged, and encourage them to return when your business is back up and running. Consider mailing a coupon to your customers to use at a later date. Print magnets or a promotional item like a dry erase board with important information they can use while they are at home. For example, if you’re a restaurant still offering takeout, a magnet with your operating hours and the process for ordering food will help your customers. 

If you need promotional products for your business, turn to the professionals at Stellar Designs, Inc. in Anchorage, AK. For over 35 years, this company has provided high-quality products and customized merchandise for businesses of all sizes, ranging from clothing and tote bags to household items. For more information about their available products, call (907) 562-4248 or visit their website to explore some ideas for marketing your business.