As a real estate agent, hosting an open house can serve several purposes. At a public viewing, you can grow your business by making new contacts. Touring a home can also attract more potential buyers and more bids for the seller. Here are some tactics to make sure every open house is memorable and effective so you can build your success.
3 Ways Real Estate Agents Can Maximize an Open House
1. Create a Comfortable Environment
People will attend an open house to gauge whether they can see themselves living in the home and raising a family there. It can be hard to imagine the property as theirs with the seller’s belongings cluttering interiors. To prepare for the event, ask the homeowner to clean surfaces, vacuum, tidy the yard, and put their belongings away.
On the day of the open house, the owner and their pets should be elsewhere. This way, potential buyers won’t feel awkward or pressured while they look through the house. Playing soft music and spraying an air freshener in the kitchen to simulate the smell of cookies baking will also help people relax.
2. Showcase Special Features
Make sure to point out particular areas of interest throughout the house so that standout features aren’t overlooked. As multiple people could tour the property at once, use signs to share notable information.
Near the programmable thermostat, for example, post a sign mentioning the energy savings homeowners enjoy by using an energy-efficient heating and cooling system. If the hardwood floors are original, create a sign to let potential buyers know the rich history.
3. Provide Information Packets
As people might tour multiple homes, provide information packets so they can recall your open house easily. Placed in durable folders or manilla envelopes, each pack should include a sell sheet with a list of key property features, prospective student pamphlets for area schools, and a booklet of nearby attractions.
A label with your name, the name of the real estate agency, and contact information is a must on each packet. This way, even if someone isn’t interested in this particular house, they can reach out to you for other listings. When a person rings the doorbell, have a packet to hand them during the greeting.
To embark on an exciting, rewarding, lucrative career as a real estate agent, turn to the exciting team at EXIT Realty Upper Midwest. They’ll provide the tools, exposure, and business model to help you learn the ropes quickly and get your new journey started with a boost. To discuss agent opportunities, call (651) 505-3570 or visit the team online. See videos discussing the business model on Facebook.