When it comes to attracting potential customers and establishing your brand, a good sign is the key to getting people through your doors. Business signs should be attractive, memorable, and interesting, so how can you implement these elements into one design? The following guide explores the basic principles of creating an effective sign.

How to Design an Appealing Sign

1. Contrast

Clear, overt contrast makes your message more visible to passersby. Legibility creates greater engagement with potential customers, so it is important to make your sign as readable as possible from any angle or distance. If your text is light, your background should be dark, and vice versa. For example, yellow lettering is highly visible on a black sign.

2. Font & Size

High-class businesses may be tempted to use an elaborate cursive typeface to promote an image of luxury, but this is not advisable. Customers should be able to read your message quickly and clearly, no matter who your targeted clientele is. Lean towards choosing a simple typeface in a large enough font size to be seen from across the street.

3. Color Choice

Color choice is important not just for attractive signage, but for brand identity and marketing purposes. Studies show that color increases brand recognition by up to 80%, and consumers make between 62% to 90% of their initial subconscious judgments based on color alone. Pick colors that stand out, accurately represent the tone of your company, and appeal to a wide audience.

4. Spacing

Although it may make your sign look empty, white space (blank area) is essential for a good design. You don’t want your sign to be crowded with graphics and text. Blank areas will make your message easier to focus on and your design more organized and appealing. Make sure your sign is about one-third white space.

5. Brevity

Many businesses make the mistake of putting too much information into one sign. When they’re passing by your storefront, people typically aren’t going to stop to read entire sentences on a single business sign. The design should briefly convey your desired message so that customers will get the idea at first glance.

As a business owner, you need a sign that effectively represents your company and brand. Come to M & J Signs in Elm Creek, NE for custom sign design, installation, and repair services. Since 2002, this family-owned and -operated sign shop has offered a superior selection of high-quality signage for banners, awnings, poles, and anything else your business needs to draw customers in. Visit their website for more information about custom business signs. To get started on the design process today, call (308) 293-0101.