If you own a business, it’s important to keep your customers and staff abreast of your latest products, services, and updates. One of the most effective ways to do this is by mailing out company newsletters. In these letters, you can include information about the month’s developments. Here are a few ways that doing so will improve all aspects of your operations.

Why Should You Mail Business Newsletters?

1. Ensure Delivery

Though digital newsletters have grown in popularity, recipients don’t always receive them. In some cases, company emails get sent into spam and junk folders. A user may also automatically delete a message they perceive as junk. Sending information through the mail increases the chances that your customers or employees will see it.

2. Boost Sales 

Newsletters inform existing customers about new products and services. Include engaging descriptions and colorful photos that make people interested in what you have to offer. This will increase exposure for your products and encourage people to visit your website or store for more information.

3. Increase Loyalty

Newsletters allow you to share your company’s aesthetic, mission, and personality. They help customers develop relationships with you and get to know your business better, strengthening your bond. In fact, studies show that developing relationships with customers increases the chances that they’ll return.

4. Show Appreciation 

Newsletters are also useful tools for communicating with employees. Keeping your workers updated on new products and policies helps them feel like part of a community. You can also feature an employee of the month in each mailer to create a sense of accomplishment and boost productivity.

The next time you need attractive newsletters printed, contact the team at Great Originals. They provide personal and business printing services to clients throughout Anchorage, AK. Skilled in graphic design, they’ll guide you on best practices to make your printed materials more effective. Call (907) 561-8922 to place a custom printing order, or visit their website to submit a quote request.