Most consumers recognize iconic advertisements just from a quick glance. Certain brands are associated with specific colors; for example, you probably know which leading cola companies use red and blue predominantly in their advertisements. While we may simply grow accustomed to these color associations, it turns out the choices behind hue selection are very deliberate. If you’re considering new business signs for your company, discover the meanings behind certain color schemes below.

Why Is Color Choice So Important?

Although we may not always realize it consciously, certain colors can evoke specific feelings. Because you want your prospective and existing customers to associate your brand with the appropriate messaging, it’s important to choose your colors wisely.

In addition to the colors themselves, shades can also evoke different responses; for instance, dark blues and purples can have more of a somber effect than pastel shades of the same color. The right color choice on a business sign can help establish a strong emotional connection with a customer before they even enter your facility.

When selecting a color, it’s important to think about the personality trait you want to associate with your brand. For instance, a daycare center might aim to evoke a playful vibe, whereas a medical center would go for a more serious effect.

What Are Some Popular Colors Used for Business Signs?

Here are a few of the most common colors used in business branding and the respective emotions they can elicit:

• Red: This shade demands attention and is associated with power. It may also stimulate hunger.
• Orange: Use orange to drive excitement and to attract a youthful clientele.
• Yellow: Cheery and upbeat, yellow evokes happiness and warm feelings.
• Green: Tied to nature, green is linked to freshness, healing, and liveliness.
• Blue: Most shades of blue generate a calming feeling, but the color also suggests trust and success.
• Violet: A longstanding symbol of royalty, purple hues are associated with luxury and nobility.
• White: While it may seem plain at first, white can actually send a positive message of purity and peace.
• Brown: Earthy and utility-driven, shades of brown work well for landscaping, construction, and similar fields.
• Black: Although it veers on the bolder side, black can create a timeless appeal and communicate an air of sophistication.

No matter which colors you have in mind for your brand, Louisville Sign Co. can craft appealing business signs that get your company noticed. Serving a 100-mile radius around Louisville, KY, this company provides a broad range of signage options to local businesses, including monument signs, electronic message centers, and vinyl signs, among others. See their gallery of completed work online or call (502) 957-2161 to discuss your needs with one of their team members.