Your outdoor sign will likely be your customers’ first impression of your business; whether they catch a glimpse of it on the highway or on their way to someplace else, it’s a great way to draw them in and evoke your brand. With so many options for types of signs, it’s hard to know which one is best for you; the following guide will help you narrow it down.

What Should You Consider When Choosing an Outdoor Sign for Your Business?

1. Location

They say it’s all about location, and that applies to your outdoor sign. The most important factor is visibility, which can be affected by light, seasons, and even other signs. Take your time picking a location that potential or regular customers will have no trouble seeing. 

Take into account the angle of the sun: will it make your sign uncomfortable to look at for large parts of the day? Alternatively, will trees or bushes grow in and block it? Ask yourself the right questions as you’re brainstorming locations.

2. Material & Styles

Outdoor signs come in a range of materials and styles, including awning signs, lighted signs, yard signs, channel letters, and monument signs. Pick one that will reinforce your brand and get more people interested. For example, if you’re a restaurant that offers late-night food, you might want a lighted sign that will shine into the night.

Alternatively, if your business sits on the main road, you might opt for a monument sign: memorable and long-lasting. Bright colors might draw people in, but if you’re going for elegant or calming associations, you might go for soft blues or pale greys. This is the perfect opportunity to hone in on what defines your brand.

3. Wording 

According to successful business owners, simplicity is the key to successful marketing; why not apply this logic to your outdoor sign? If you’re opting for one that does more than simply stating the name of your business, include a tagline. A witty tagline will stick in your customers’ heads and thus lead to more thoughts about your business. The key here is to keep it short and simple: a sentence that fits on your outdoor sign, and rolls off the tongue. Think about your favorite taglines for inspiration.

Reach more customers and enhance your brand with an outdoor sign from Marvel Custom Signs in Littleton, CO. Their experienced graphic designers will work with you to create a sign that reflects your business and leaves a lasting impression. They offer a range of signs including, awning, pole, and storefront options. Bring your brand inside with wall wraps, window lettering, and floor graphic; take it on the road with vehicle wraps. Their dedicated technicians will even offer maintenance and repairs, so nothing gets in the way of you and your customers. For superior signs, call (303) 537-5659. Visit them online for a gallery of their work.