When you own a business that operates from a physical location, property maintenance plays an essential role in preserving your brand’s appeal and credibility. It’s especially important to pay attention to the condition of your parking lot, which is the first impression visitors receive of your company.  Despite its durability, asphalt can develop potholes due to constant exposure to the elements and heavy traffic. Here’s an overview of how this may affect your parking lot. 

How Potholes Form

During freeze-thaw cycles, asphalt expands and contracts along with the fluctuating temperatures. Over time, this will weaken the pavement, and any pre-existing cracks in the surface can continue to widen until a pothole forms. The pavement can also collapse under the weight of heavy vehicles. 

Why It’s Important to Repair Potholes Right Away

As a business owner, you have many responsibilities to take care of on a daily basis. However, in the event your asphalt surface starts developing potholes, you’ll want to address it immediately. Potholes are a tripping hazard and can cause anyone walking through your parking lot to suffer a serious injury.

Driving over potholes is also known to result in significant car damage, puncturing tires and wreaking havoc on suspension systems. Additionally, potholes that aren’t repaired in a timely manner will only continue to expand and cause more damage. 

Consequences of Pothole Damage

You have a legal obligation as a business owner to keep your property free of dangers that could potentially harm another person. This means, if someone walks over a pothole in your parking lot and gets hurt, you could be held liable for their medical bills and other related expenses.

Potholes also reflect poorly on your company and can lead consumers to your competitors. They won’t have to drive around the competition’s parking lot trying to avoid damaging their car. Finally, you should keep in mind that the worse potholes are allowed to get, the more they’ll cost you to fix. 

If you begin to notice potholes in your parking lot, reach out to AAA Paving Company in Kernersville, NC. These paving contractors are dedicated to helping business owners throughout the Triad area maintain the look and function of their asphalt surfaces. Backed by more than 30 years of experience, they deliver high-quality repairs for jobs of any size. Call (336) 723-1418 to request a free estimate, or visit them online for more information about their commercial services.