Share:

When you run a business, producing eye-catching, informative, and inspiring promotional items will help boost your sales. With this in mind, including a call to action in marketing materials is essential. If you’re working on a brochure or flyer, here’s how to incorporate an effective call to action. 

What Is a Call to Action?

Anchorage-Promotional-ItemsA call to action (CTA) is a useful marketing tool recommended by advertising experts. It is a message that directs and inspires your audience to engage with your business after they read your content.

The copy should be short and enthusiastic. A CTA can be as simple as “buy now,” “subscribe for more,” or “call today for a free estimate.” Including the right words will make your promotional items more actionable, helping you meet your goals or make more sales.

How Can You Create a Successful CTA for Your Promotional Items?

To create a CTA, think in general terms. If your brochure is advertising a specific product, for example, encourage customers to call you, visit your website, or email you for more information. If you’re working on a discount flyer for your shop, remind customers to become official members for more deals.

To enhance the effectiveness of your CTA, explain what the customer needs to do and focus on the benefits they’ll receive by reaching out, subscribing, or visiting your storefront. Make sure the direction is clear, concise, and easy for people to understand. When in doubt, write out a few options and test them on employees, friends, or your digital print shop to see what resonates with others.

 

Are you looking for a reliable print shop to help you create beautiful, high-quality brochures and promotional items? Great Originals is a one-stop shop for custom printing needs. Based in Anchorage, AK, this team of printing experts has been serving business owners throughout the state for over two decades. Learn more about their work with brochures online. To discuss your needs, call (907) 561-8922.

tracking