Whether you’re launching a business or rebranding one, you put a lot of thought into marketing. After all, it targets your potential customer base, showcases your products or services, and hopefully lands you new customers. A critical element of marketing is your business signage. Learn more about why sign design is an essential element of a business marketing plan. 

The Advantages of Signage

The right business signage can positively impact your business. First, it serves as a one-time investment in marketing. A sign displayed outside your storefront makes your business known to all traffic that passes by.

Well-designed signage can also let potential customers know what services or products you provide, allowing it to serve as a permanent advertisement outside of your business. Next, business signage can help with consistent branding. The logo you use on packaging, products, and promotional materials can also be displayed on your sign design.

Using a consistent brand design in all marketing elements isn’t just professional––it can also make your brand more memorable. Finally, good signage increases visibility. Choosing signage that features an eye-catching design or colors that stand out can make your business and your brand more noticeable. 

Signage Statistics

Research shows that your business signage can have a significant impact on your business. A 2011 study by researchers at the University of Cincinnati revealed that consumers are drawn to businesses, in part, because of their sign design.

In fact, consumers who participated in the study indicated that business signage is one of the most useful ways they obtain information about a company, second only to television advertisements.

A 2012 FedEx Office Survey indicated that 76% of Americans visit a new store because of its signage. Plus, 68% of consumers said they eventually purchased a product or service from the business because the sign grabbed their attention.

This same study revealed that signage could be an effective way to market from consumer to consumer. 75% said they told someone about a business based on their signage.

If you’re ready to design and build new signage for your business, contact Quality Signs & Service Co., serving the greater Cincinnati and Northern Kentucky area. Located in Burlington, they can help with every aspect of the sign creation process, from the design to the installation. You can even choose from an array of LED sign options. To improve your business’s visibility, call (859) 525-9966, or learn more about the available services on the website.