Door hangers are an effective tool for marketing a local business. Placing printed business materials directly on door handles and mailboxes grabs attention. You can use them to share valuable information with people in targeted neighborhoods around your community. If you want your door hangers to stand out, you need an amazing design and professional printing. Here’s what you should know.

Marketing How-To’s: Creating Winning Door Hangers

1. Make It Clear

Images and graphics are important, but the text on printed business materials is what gets your message across. To make words stand out, use a font that’s easy to read and choose contrasting colors that work well together. Black text on a white background is significantly easier to read than blue ink on green stock. Additionally, use big, bold type or additional graphic elements to focus attention on your core message.

2. Use Both Sides

Make the most of a door hanger by using every square inch. An eye-catching image or headline is imperative, but use both sides to maximize a hanger’s full advertising potential. Ideally, the front that faces outward should include a vivid headline and a graphic that grab interest. Use the opposite side for pertinent information about your offer.

3. Include a Call to Action

Once you’ve hooked your audience with your amazing door hangers, make it as easy as possible for them to do business with you. Include a very clear call to action that lays out the next steps they should take. The directive could be to call you, stop by your location, or visit your website. Include any relevant contact information so they can jump on the opportunity right away.

If you’re looking to create door hangers or any other printed business materials, Millprint in Cincinnati will help. With more than two decades in business, this full-service printer will help you design full-color invitations, business cards, pamphlets, signs, posters, and documents. Visit their website to learn more about their services. To request a quote for your next job, call (513) 489-3000.