If you’re an event planner in the New York City area, you know that in a city where something is always happening, attracting attendees can be a challenge. To generate interest and excitement in an area as bustling as the Soho neighborhood, for instance, you’ll need to utilize several different advertising methods. Fortunately, print services such as large format, banner, and book printing can help.

How Print Advertising Can Make a Difference for NYC Events

1. Spread the Word With Banners

The 10012 zip code is brimming with sights to behold, so attract residents and visitors alike with an eye-catching banner. Large format printing companies can produce sprawling images to advertise your events and capture the attention of onlookers.

2. Leverage Brochure & Book Printing

While online advertising is one avenue to consider, you’ll need to take a multifaceted approach to stand out against competing events. Printed materials such as brochures and lookbooks tell a compelling story and may hold individuals’ attention longer than emails and other web-based marketing strategies.

3. Consider Direct Mail

Handing out flyers isn’t the only way to garner attention through printed media. Strategically targeting locals via direct “snail mail” can be a simple yet effective way to garner interest among people in your community. For instance, if you’re planning an event in the Soho neighborhood, you might consider sending out mailers to apartments in the 10012 zip code.

4. Use High-Quality Materials

The printed assets you distribute will create an important first impression for your event. It’s therefore essential to work with printing companies who utilize the finest materials available. Make sure they offer proofs so you can check over the work before it’s printed.

5. Print Only What You Need

Print advertising is definitely an investment worth making. Yet, as an event planner, you may also have a strict budget. To ensure you stay within your spending allocation, work with a company that offers brochure, banner, or book printing on demand, and doesn’t require exceptionally high volumes for orders.

If you’re seeking a trusted partner to work with for your banner, brochure, or book printing in New York City, turn to Bestype Imaging. Located on West Broadway, this printer accepts orders for lookbooks in quantities of 100 or fewer and supports brands like Zac Posen and Alexander Wang, among others. Request a quote for your project online or by calling their team at (212) 966-6886.