If you're in the HVAC industry, it can be difficult to find new customers. Even though everyone needs your services at some point, there are times when business can slow down. However, that doesn't mean you have to wait it out. Retooling and growing your online presence can attract new leads and increase the number of service calls you receive. Here are some digital marketing strategies that will help. 

How HVAC Contractors Can Attract More Customers Online

1. Create Resources

Relevancy is one of the biggest factors of a successful digital marketing strategy. If you can consistently connect your business to your customers' main concerns, you'll have more people getting in touch with you.

Use your website and social media pages as a resource for as many HVAC issues as you can imagine. To ensure people see it, the content should adhere to search engine optimization (SEO) guidelines. Otherwise, it'll be challenging to get your business on the first page of search results. 

2. Be Accessible

Another critical factor in digital marketing is accessibility. These days, more and more people prefer the convenience of online messaging, rather than a phone call. If you have social media profiles, don't ignore them; you don't need an account with every online network, but you should use the ones you already have.

Comments and messages sent to your social media should be treated as customer service inquiries. If it's too much of a hassle to check those sites, you may need to outsource the work, bring someone on board, or, at the very least, make an update stating you'll only reply to messages sent through your website or business email.

3. Encourage Reviews

Finally, don't forget about online reviews. Ask your current customers to leave reviews on the appropriate sites, like Yelp, Facebook, and Google. Not only does it give prospective customers insight into your HVAC services and business practices, but it also raises your web presence and online visibility.

If you get a negative review, don't delete it. It's unrealistic for a business to have perfect ratings. If you have a dissatisfied customer, address that person's concerns on the website whenever possible.

If you're eager to implement these strategies but unsure where to start, leave it up to Menadena in Keene, NH. For nearly 15 years, they've provided digital marketing and telecommunication services for businesses throughout the area. You can trust they'll help your company reach the right customers. Visit their website to book a consultation or call (603) 499-4590 for more information.