Each business exterior should feature a custom sign to let everyone know where the company is located. Occasionally, you’ll need a new sign to ensure everything is up-to-date and to cultivate a positive reputation. Here are four indications it’s time to design an updated sign.

Why Should You Get a New Business Sign?

1. The Old One Is Worn

Exterior signage is constantly exposed to the elements. UV rays can fade the colors, while moisture may cause the materials to rot or corrode. These factors can make the sign difficult to read and deter customers because it isn’t in top shape.

2. You Have a New Logo

Company branding must feature the same imagery and color scheme to establish consistent messaging. You’ll need to update your marketing materials, like business cards, website thumbnails, and signage, any time the logo changes. Make these updates whenever your brand changes its color, logo, or font.

3. You’ve Changed Locations

Location factors into the sign’s height, style, and materials. If you move to a new building, the old signage may not fit. To ensure the new design is easily visible, add an inch of letter height for every 10 feet of distance from a passerby. For example, if the building is 50 feet from the road, your custom sign should be at least five feet tall so drivers can easily read it.

4. The Design Is Outdated

Styles change over time. If your custom sign is outdated, it may not attract attention for the right reasons. Passersby may think that your business is old fashioned, potentially preventing them from stopping in to buy goods or use your services. Replace signs that are 10-years-old or older, as they’ll likely benefit from a contemporary redesign with modern colors and fonts.

If you’re a business owner who wants a new custom sign, contact the team at Pac Pro Hawaii in Kapolei. This metal fabrication company has over 35 years of industry experience creating a variety of signage, from vehicle decals to entryway notices. View a gallery of their past projects online, or call (808) 682-0404 to schedule an appointment.