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Whether you run a small coffee shop or a bustling ad agency, getting customers’ attention is essential for growing your business. Although marketing a business may take many forms, having a printing company manufacture paper flyers is a tried-and-true technique. For flyers to be effective, they must be informative and visually appealing. Below are some style and copy tips to keep in mind when designing a promotional flyer for your business.

How to Create an Engaging Business Flyer

1. Keep Copy Brief

Don’t overwhelm your reader with too much information. Keep text concise, and include only essential details, such as your company name, social media handles, and basic information about your event or promotion. Break the text into easy-to-digest chunks that can be read at a glance, and use bullet points and infographics to aid comprehension.

2. Choose Fonts Carefully

printing companyFonts that are too small, too big, or too ornate can turn a reader off. A flyer’s typography should underscore its message and complement the tone and style of your brand. The trick is to select a font that’s both eye-catching and easy to read. When you commission a freelance designer or printing company to prepare a flyer, have them mock up a couple of alternatives to test font selection.

3. Include a Call to Action

Engaging marketing materials command attention by prompting readers to take action. Your flyer should inspire a customer to do something—make a phone call, visit a website, stop into a showroom, sign up for a free trial, or use a coupon. Otherwise, what’s the point? Always include a clear directive that’s easy to execute.

4. Proofread

Don’t forget the obvious. It’s possible to forget to check your flyer for spelling and grammar errors when rushing to get it out on time. Even a minor typo can distract readers and undermine your credibility. Have at least two people proofread the content of your flyer before turning it over to the printing company.

 

For more tips on creating engaging and effective flyers, contact the team at Millprint in Cincinnati, OH. With more than two decades of experience, this printing company offers a full range of services to help you produce all sorts of promotional materials, including flyers, brochures, business cards, logos, and more. Visit their website if you need design help, or call (513) 489-3000 to speak with a printing expert today.

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