Your business sign is one of the most effective advertising tools you have, helping make an impression and build your brand before customers even walk through the door. A professionally designed sign should be understandable to people driving by, with fonts and colors that are appropriate to your industry and brand identity. If you’re starting a business or replacing your sign, below are a few important elements to consider.

What Should You Consider When Designing a Business Sign?

1. How Much Information You Want to Convey

Depending on your brand identity and the industry you’re in, you might want your company’s name and logo to stand alone. However, your business might have a well-known or catchy slogan that helps your storefront or office stand out. In this case, you may want to consider including a few more words, but keep in mind your actual name brand will be smaller.

2. What Other Information to Convey

Depending on your business location, your sign might be the best way to catch potential customers driving by. While they may decide to stop and talk about your products and services, consider removing that barrier by including contact information on your signage. Phone numbers are a popular choice, but social media handles are usually easier to find and can help build your online engagement.

3. Colors & Design

The colors and overall design are your chance to portray the unique personality of your business. For instance, a tech startup may choose to go with bold primary colors, while a classic black-and-white design will help your upscale bar project a more professional image.

No matter what industry you’re in, the master designers at Creative Blast Company will help your business make an unforgettable first impression. They’ve been designing and crafting custom wooden business signs for companies throughout Greater Cincinnati and Northern Kentucky for over 30 years, delivering exceptional results tailored to each client’s needs. Visit their website now to see samples of their work or call (513) 251-4177 to get started on your custom design today.