Interior signs are practical and necessary for every business, offering opportunities for branding, directional assistance, and decoration. To produce the desired effects, you need to design and place your signs strategically. The following guide explains everything a business owner needs to know about interior signage.

Where Should Interior Signs Go?

Signs contribute the greatest value in locations where many guests will see and need them. Inside a building, signs serve two main purposes: letting guests know where they are and directing them where they want to go. With these goals in mind, interior signs should be installed in high-traffic areas, as well as on or near doors.

For instance, the company logo can introduce your business at the entrance. Ramps, elevators, and other entrances accessible to disabled guests should be denoted with wheelchair symbols. Directories can serve as a valuable guide at entrances and internal modes of vertical transportation, such as escalators and staircases.

How to Create Effective Signs

No matter how well-positioned a sign is, it won’t be effective without an efficient design. The sign should be clear and concise, providing necessary information without being too wordy. Letters and symbols should contrast with the background to make them more legible and visible. You should also use arrows, maps, and other visual representations on directories to help guests understand where they are and what’s around them.

For example, when designing a directory, do what you can to streamline their search. Include a bold You Are Here indicator on maps, and use pictograms to signal important areas, like restrooms, food stands, and emergency exits. Color-coding allows guests to find what they need faster, so assign and label different hues to specific floors, sections, or types of rooms.

If you need high-quality interior signs for your building, contact Honolulu Sign Company in Hawaii. These professionals have served Oahu  businesses for over 80 years, offering superior designs, attractive layouts, and a wide range of custom options. Their team will work closely with you to create the perfect signs for your company, whether you want decals, flags, banners, or labels. Learn more about their interior signage capabilities online, or call (808) 847-4047 to place an order.