If you're ready to invest in your company's marketing efforts, a vehicle wrap is a cost-effective way to advertise your business and get your brand's message across to a variety of people. Whether you want to wrap your personal car or a semi-truck, keep the following tips in mind before submitting your design.

Do:

Address your brand and market.

All images, fonts, and logos on your vehicle wrap should be derived from your company's existing brand. Staying cohesive helps build your identity and addresses your target market easily. Also, research your competitor's designs and see how you can use what works for your demographic while staying original.

Take measurements.

Digital templates look straightforward, but it's always better to take real-life measurements of your vehicle before submitting your design for production. This will ensure the design doesn't become warped or distorted when it's installed. Be sure to measure the sides, roof, hood, rear, and bumper, and take photographs to match.

Don’t:

Overcrowd the design.

An easy-to-read design is much more effective than an overly crowded one, as it'll get your message across quickly. Use limited copy and get to the point of your advertisement, while encouraging viewers to get more information on your website or social media accounts.

Be boring.

While your design shouldn't be busy, it should still be eye-catching. For this reason, use a colorful, dynamic, and sophisticated design. A bold font and large graphics will help set your vehicle wrap apart from the crowd while remaining simple and easy to read.

If you’re looking for a unique way to advertise your business, contact Bitterroot Screen Printers in Kalispell, MT. Since 1991, this family-run business has specialized in custom advertising products for companies of all sizes. Visit their website for a complete list of products and services, including garment printing, eco-solvent printing, vehicle wraps, and embroidery. To speak with a helpful staff member about your needs, call (406) 752-1386.