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The first impression your business gives to any potential clientele comes from your business name, and how your signs present it makes all the difference in the world. Here are three key elements to choosing the right font for your business signage.

3 Tips for Choosing the Right Font for Your Signs

1. Serif or Sans Serif

Serifs are the small strokes, often just horizontal or vertical lines, at some edges of each letter. When dealing with font options, this is one of your first choices to make. Serif fonts, such as Times New Roman, may give the text an upscale appeal, while the added detail to the lettering can make your signage look less bold and more difficult to read while driving. 

Sans serif fonts, or block letters, don’t have the little embellishment strokes at some edges of each letter, but they’re not as elegant as serif. However, they are much easier to read while driving past.

2. Character Readability

signYou want good character spacing on your signs to improve readability. While spacing the characters out too far can make it look unprofessional, you don’t want the letters on your signs to blend together.

Also, don’t mistake fancy script fonts for having a sophisticated appeal. While they may look fantastic on letterheads and invitations, they’re a lot harder to read from far away. When it comes to business signs, clarity and readability are paramount.

3. Text Effects

Graphic design software allows for almost anything imaginable when it comes to text effects. Your business signs should have style, but not at the expense of legibility. Text warping, for example, is a common tool where the text is turned into a wave or distorted on one or both ends. A little distortion will make your text stand out, but too much will make it too difficult to read from a distance or while traveling.

 

In the end, choosing a font for your business signs depends on where your personal tastes meet efficiency. If you’ve got a business in the Greater Cincinnati and Northern Kentucky areas, Creative Blast Company has what you need. For almost thirty years, they have been making high-quality custom wood signs at affordable prices. They can also help you maintain your custom signs. Call them today at (513) 251-4177 or visit them online for more information.

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