You’ve already mastered the art of creating excellent food, but what about the art of drawing people to your restaurant to try it? This is where business signs come in handy. Since it’s often the first impression people have of your restaurant, you must ensure it entices them to come inside. It should be simple as long as you follow a few tips. 

3 Ways to Make a Fantastic Restaurant Business Sign 

1. Follow the Laws 

Contact your local city or county clerk’s office to see if there are any restrictions on size, styles, colors, or placement that you need to keep in mind. There’s no use in spending time and money on designing business signs only to find out that you can’t legally put them up.

The rules may vary depending on your area. It’s also possible that you’ll need to make your sign conform with other nearby businesses, especially if you’re in a mall or historic district. 

2. Be Artistic & Informative 

The most challenging part of creating business signs for your restaurant will be finding a balance between boldness and simplicity or beauty and practicality. Choose a color scheme that fits the theme of your restaurant, but have at least one or two colors that are bright enough to stand out in a crowd. Include a word or two about the cuisine you serve using a font that suits your style while keeping it legible.  

Don’t try to overcrowd the sign with flourishes; part of art is effectively applying negative space, and a busy-looking sign will be overwhelming to potential customers. However, a border will likely make it simpler to process. 

3. Consider Placement  

Don’t create the perfect business sign and make it invisible to your customers. If you’re in a strip mall or on a sidewalk, have your sign stick out from the wall just enough to be noticeable, but not so much that customers will have difficulty walking around or under it.

If you’re off a busy street or highway, place it on the edge of the correct turn, and make sure it’s big enough to see without straining. You may also consider putting it high up on a pole so that it’s easy to spot above other buildings. 

 
To give your restaurant the best possible chance of standing out, consult with the experts at Creative Blast Company in Cincinnati, OH. Having served as a prominent sign company in the area for more than 30 years, they will exceed your expectations for sign advertising and design, especially with custom wood signs. They can also help you with the installation process. Learn more by calling them at (513) 251-4177 or messaging them online.