There are many reasons why you might want to change your company’s name. Perhaps you’re facing a trademark dispute, bad publicity, or a merger or acquisition. Regardless of why you’re changing the name, a business law attorney can ensure you follow the proper protocol for doing so.

How to Change a Company’s Name

Excluding sole proprietorships, organizations must notify their secretary of state of their name change. They must also file name change documents with the IRS and the tax agencies in the states where they do business. However, before completing any such forms, make sure the new name will meet your needs. Check the U.S. Patent and Trademark Office to confirm an existing company hasn’t already claimed the title. Then, make sure the applicable domain is available, if you are changing your website, as well.

If everything is in order, a business law attorney will help you complete all name change forms and file them with the appropriate parties. If the company has any trademarks, copyrights, or patents, your lawyer will assist with modifying them. While you can complete such forms on your own, it only takes a minor mistake to void such documents, rendering them—and any contracts under the new name—unenforceable and inadmissible in court. 

Who Should You Notify of the Rebranding?

Once the name change takes effect, you must notify all relevant parties. Examples include those whom you’ve entered into contracts with, like vendors, existing clients, insurance carriers, and financial institutions. Depending on the circumstances, you must also notify various government agencies. If you require licenses or permits to conduct business, for example, they should reflect the new name. Finally, update all your stationary, business cards, promotional materials, and signage.

To discuss your company’s rebranding with a knowledgable business law attorney, contact The Johnson Law Firm. Located in Fort Dodge, IA, this practice has more than 50 years of experience in the legal field. From organizing startups to finalizing succession planning, their seasoned team can assist with all your business law needs. To learn more about these services, visit their website. To request a consultation, call (515) 573-2181.