A business sign communicates a lot about an enterprise, from its type of commercial activity to perceptions of prosperity. It’s also an integral part of branding and marketing. The following are indications that it’s time to update your commercial signage.

How to Tell It’s Time to Replace Your Business Sign

1. Change in Branding

A significant shift or update to a company’s overall branding means that the sign should be updated, too, especially if you change the logo, name, color, or font. If the primary feel of the business has changed—from vintage to modern, for instance—then the new branding should reflect that.

2. Appearance

A cracked, broken, peeling, or otherwise damaged sign communicates a lack of success and care on the part of the business owner, whether this is actually true or not. Perception is everything, especially for customers who are not already familiar with you or your business. Outdated signage may suggest a lack of knowledge, quality, or training. Hanging, neon, or electrified signs are also a potential safety hazard if they are worn or broken.

3. Accuracy

The business signage should describe what your business does. Lettering should be complete, and words should be spelled correctly, with the right phone number, address, or website. It should also accurately reflect the names of owners or partners, if that is relevant to the business. Every aspect of what is on the sign should be factual and representative of the services the business provides.

4. Visibility

The sign should be clearly visible during all hours of business operation. Unlit or half-lit signs communicate a rundown vibe. If you’ve recently started evening hours or changed locations to a dimly lit area, it is time to update. Consider changing older lighting, such as fluorescents, to LED bulbs for a brighter look and lower energy bills. If a once-adequate sign is now dwarfed or hidden by increased signage from nearby businesses,  make a change to increase your traffic and visibility from the street.

For well-designed new business signage in Elizabethtown, KY, choose Rodgers Sign Service. This family-owned and -operated business has been designing and installing signage since 1962. From printed signs to LED or electric signs, their experienced team can help your company succeed. Call (270) 765-8319 to speak to a team member, or visit their website to see a full range of products and services.