While every business should have a website, yours needs to do more than simply establish an online presence. Website design is particularly important in ecommerce, since sales are made directly through the platform. The tips below will help you attract more consumers and make your products easy to find.

How to Design an Ecommerce Website

1. Focus on Sales

If you were creating a website aimed at entertaining visitors, flashy pop-ups and dazzling banners might’ve been relevant. However, an ecommerce site’s goal is to help you make as many sales as possible, so gimmicks can be distracting. 

Keep it simple and design a minimal, easy-to-read page. Focus on pictures of your products rather than models and scenery.

2. Use Color Wisely

Experts have found that each color stirs a specific emotional response, which you can use for your website design.

For instance, red is often used for “buy now” buttons because it inspires feelings of excitement and urgency. Blue is commonly used to build trust with customers, so use it for order support pages. 

3. Avoid Blocks of Text

Keywords and search engine optimization help drive traffic to your site, but be careful not to bog down your pages with walls of text.

To make pages easy to scan, use short paragraphs and separate text with headers and bold print. These tactics are especially useful for product descriptions, since customers will be looking for key features to decide whether to buy.

4. Use Professional-Grade Images

Images add value, but only if they’re high-quality and relevant. Only use original images of the products you sell. They should allow consumers to see the details of each item from different angles. Taking high-quality, unique photos will help web crawlers classify your site and establish it as an authoritative source in your industry.

 

If you need help with website design to drive more people to your business, turn to Sprout Marketing Solutions. They will help you create engaging pages, as well as bios for your social media platforms. They also formulate digital marketing strategies to get more eyes on your products and services. To discuss your business’s needs, call (201) 220-3024.