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As a real estate agent working in this day and age, having a strong social media presence is crucial to your success. With millennials making up a good portion of the nation’s homebuyers and sellers, it’s important to align your marketing strategies with their online activities. This is why, when used correctly, Twitter can be one of your most valuable resources for generating leads. Here are a few tips to make sure you’re reaping all the benefits this platform has to offer.

How Real Estate Agents Can Use Twitter Effectively

1. Post a Variety of Content

Buying or selling a home is a highly personal experience, and people want a real estate agent they can trust and feel comfortable with. For this reason, it’s a good idea to mix up the content you tweet about.

In addition to posting listings, share information about you and your industry expertise, local neighborhood news, and articles promoting the area’s livability. Be engaging with your followers; answer their questions and retweet some of their content as well. 

2. Share Visuals 

real estate agentSimilar to other social media networks, Twitter tends to show a much higher engagement rate on posts with images. Thus, it’s best to include photos and videos with every link and status update you share. When tweeting about your real estate listings, it’s especially important to use professional-looking pictures that show off all the best features of the property.

3. Make Good Use of Hashtags

Hashtags play an essential role in social media. They not only help facilitate more engagement with a post, but they also allow users to discover content they may otherwise never see. As such, including the right hashtags in your tweets is a great way to draw attention from potential homebuyers and sellers. However, while it might be fun to come up with your own phrases, it’s better to stick with the ones that are already popular within the real estate industry to ensure your posts are found.

 

If you’re interested in learning more strategies that will allow you to take your career to the next level, consider joining the team of professionals at EXIT Realty Upper Midwest. Their real estate agents are taught high-quality entrepreneurial skills and given access to unique leadership opportunities. Serving the Greater Des Moines, IA, area as well as the Dakotas, Illinois, Minnesota, and Wisconsin, their experienced staff has helped countless buyers and sellers achieve their real estate goals. Call (651) 505-3570 to speak with a friendly representative or visit them online for more hiring information.

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