When competing with other businesses, it can be difficult to have your business signs stand out. It’s challenging to grab somebody’s attention when your business is just one of many that they’ll pass by each day. Implement these six tips to grab people’s attention and get the most out of your sign.

How to Make Sure Your Sign is Seen

1. Think About Location

Before creating your sign, think about where and how it will be read. If it’s next to a freeway, make sure the sign is angled in the right direction, maintains a simple message, and can be read in the time it takes to drive by. If it is on a tall building, make sure the font is big enough for people to read it. Don’t create a green sign that will blend in with the grass and trees around it. Choose colors and graphics that pop around the location of the sign.

2. Stick to Short, Simple Wording

The fewer words on your business sign, the better. People passing by will not take the time to read everything if they are overwhelmed with a wall of text. Try to keep your message to 15 words or less, and people will be more likely to read and remember it.

3. Add Graphics

People love pictures and graphics. Choosing a captivating graphic will draw people in and help explain your message without having to use extra wording. 

4. Make It Easy to Read

Make sure your wording is big enough to read from a distance. Bold your lettering and stray away from cursive and italics. Adding a simple border around your message also centers readers' attention and increases reading speed.

5. Choose Colors That Pop

Vibrant colors draw more attention than pastels. However, you do not want to blind people with blaring or hard-to-read color combinations. Avoid neon or yellow wording against a white background. Try to stick with basic complementary colors. Think blue and yellow, green and white, or red and black.

6. Embrace White Space

Do not clutter your sign and cover up the white space. Less is more when it comes to signage. Try to keep 30-40% white space in your business sign, and you will be more likely to deliver your message with clarity and precision.

If you need a business sign in Arkansas, Louisiana, or Oklahoma, contact Hightech Signs. Based in Texarkana, TX, they have 26 years of experience creating a wide variety of designs, including banners, monument signs, and channel letters. They're professional, dedicated, and familiar with the practical and legal requirements of the work. Call (903) 838-8999 or visit their website to get started.