Real estate agents certainly have the incentive to cut costs when preparing a home for the market. Spending less over the course of the proceedings means more money in their pocket once the deal has closed. However, while there are some tasks a savvy agent may be able to handle, such as decluttering, others are best left to the professionals. A real estate photographer is one of the biggest examples. Here’s why they’re worth the investment.

3 Reasons to Hire a Professional Photographer Before Listing a Property

1. Better Photographs 

Professional real estate photographers use special wide-angle lenses to capture expansive rooms without warping them. Many also have drones for shooting the landscaping, which results in unique shots that make properties stand out. 

What’s more, they’re skilled at post-processing, so they can enhance the lighting as needed. In other words, they’ll produce photos that are far superior to anything you might be able to capture on your smartphone or DSLR camera. 

2. More Potential Buyers

Most people shop for homes online nowadays, which means quality photos are essential for making a good first impression. If your photos are unremarkable, it doesn't matter how nice the property is in person; potential buyers will simply overlook it.

With stunning photographs, on the other hand, you’ll get the attention of all kinds of buyers, including those who wouldn’t have normally given the home a second glance. And with more interested parties come more offers—which usually means a faster sale.  

3. Higher Perceived Value

Quality photos that highlight the home’s best features will make it easier for potential buyers to envision themselves in the space. Instead of considering the changes they want to make, they’ll be picturing their furniture in each room. In the process, they've inevitably established an emotional attachment to the property. This, in turn, will prompt them to make a generous offer because they won’t want to lose out on the home to someone else. 

If you’re an ambitious real estate agent, turn to EXIT Realty Upper Midwest for help launching a lucrative career. The fastest-growing real estate firm in Iowa and the upper Midwest, they offer prime—and protected—territories to their franchisees. With great retirement plans and all the resources you need to succeed, the EXIT business model will place you on the road to fulfillment. To learn more about joining their team, visit their website or call (651) 505-3570.