When planning an event for your business or personal brand, flyers can be a great way to spread the word and generate interest. Unfortunately, when done incorrectly, they can also have the opposite effect. Everything from the images you select to the color and fonts you choose can determine whether your flyer will be a success. For tips on designing the perfect flyer for your next event, consider the tips below.

How to Design a Memorable Event Flyer

1. Grab Attention 

When designing a flyer, forget about using simple black text on white paper. Not only is it forgettable, but it's also easy to overlook. To draw attention to your flyer, you want to catch people's eyes. Focus on captivating visual elements, such as relevant images and a layout with a clear focal point. Use your focal point to draw viewers in, whether through an image or graphic, a headline, or promotion. Your focal point is typically what your reader will see first, and can quickly determine whether or not they keep reading.

2. Choose Clear & Interesting Fonts

Typography plays an important role in the style and layout of your flyer. Necessary for providing the message and details of your event, choosing a font that is difficult to read, too small, or even too large can cause readers to lose interest. The font you choose can act as a stimulating focal point for your flyer, conveying your messaging while also adding to the distinct look or mood. When selecting your font, be sure it's both easy to read, and matches with the overall style and intention of your theme or brand.

3. Consider Color

The quickest way to catch a reader's attention is through color. Color engages both feelings and emotions, which gives you the ability to add even more impact to your design. Warm colors like red and orange communicate warmth, energy, and excitement, while cool colors such as blue and green are typically more calming, nature-inspired, or conservative. Consider these aspects along with the theme, feel, and even the time of your event when selecting your colors to help your flyer create a stronger sense of atmosphere.

When preparing for your next event, call the professionals at Superior Printing Service, Inc in Hobbs, NM, for help creating eye-catching flyers, brochures, postures, and digital prints. With a solid reputation for their commitment to excellent customer service and high-quality products, their skilled design team will work with you to create stunning visuals to showcase your events, products, or services. Contact them today at (575) 393-3261, or visit them online for more information.