When it comes to online advertising and engagement, most businesses rely on search engine optimization (SEO) and search engine marketing (SEM). While they have similar goals, these digital marketing tools work in different ways. If you’re building your business’s marketing strategy, here is a helpful guide on these unique techniques and how they’ll help you make more sales.

What Is SEO?

The goal of search engine optimization is to create channels designed to elevate your business’s website in online search requests. This increases the number of visitors to your site so you can make more sales. Off-page SEO uses tools outside of your site, such as social media, to share relevant content and reach new customers. On-page SEO might mean creating blogs within your site or improving page load speeds through website design.

SEO also relies on keyword analysis to help boost your page views and build your brand in the industry. You need to constantly review your digital marketing tools to continue to provide value to those who visit your pages. 

What Is SEM?

Search engine marketing is also designed to improve search engine presence. However, this is achieved through paid promotions, including pay-per-click listings, product and service advertisements, and displays. You can customize the tools you use based on current promotions and seasonal campaigns. 

With SEM, you also gain specific information about your users and ads, including promotion cost, ad viewers, and how frequently your messages are displayed. If you need to target specific groups based on age or income, for example, SEM allows you to tailor messages and target select demographics. 

A complete digital marketing strategy harmoniously marries SEO and SEM. Sprout Marketing Solutions in Parsippany, NJ, is a cutting-edge agency that builds comprehensive strategies for businesses of all sizes. From website design to brand consulting and social media marketing, they’ll boost your company’s digital presence through a range of techniques. Call (201) 220-3024 to schedule a meeting.