As a small business owner, the first impression you make is essential. After all, you may not get a chance to make another one. Creating a well-designed business card can set you apart from your competition, as it begins a good relationship with your potential clients. However, before creating a new card, learn more about how to design the best one.
Common Business Card Mistakes
1. No Relevant Information
If only a logo and your brand name are on the front of your business card, clients won’t know how to reach you or what you do. Put your business name, phone number, website, and email to help them contact you. All social media should also be placed on the back, as it’s still relevant but not immediately pressing to your clients.
2. Visual Clutter
Less is more when it comes to designing business cards. Too many pictures, an abundance of information, and multiple colors can hurt the eyes, leaving potential clients without an idea of where to look. Only place what's necessary on the card, such as relevant information and a logo.
3. Clashing Colors
Choose a maximum of two or three colors for your brand, so you have a background color and a text color that'll pop. Muted tones work best, as they're less likely to distract from the critical information on the business card.
4. Poor-Quality Materials
Most business cards are printed on either paper, plastic, or stainless steel. Stock paper that doesn't bend or bleed when it comes in contact with water is good enough for most uses. Avoid using anything that could snap or tear easily.
5. No Obvious Brand
Clients generally won't remember your name, but the symbol and colors on your business card will stay fresh in their minds. Have a logo professionally designed, and avoid clipart or commonly used images, as they aren't unique to you.
If you’re looking for a professionally designed business card, contact DTM Signs and Truck Wraps in Brooklyn. NY. This award-winning graphic design and sign company can create beautiful marketing material that avoids all of the above mistakes. They’ll work within your budget and adjust their designs so you get more bang for your buck. Visit their website for more information on their services, or call (347) 312-5488 for a free estimate. You can also apply online for financing today.