The success of investment properties relies on their ability to attract and retain quality tenants. Unoccupied units and unreliable renters can cause an unexpected disruption of cash flow. It’s important to know how to fill vacancies while maintaining a high standard for prospective tenants. Here are a few of the best ways to find new renters when your property is unoccupied.

How to Acquire New Tenants for Your Investment Property

1. Online Listing Sites

Online advertising tends to reach the widest audience of potential tenants. There are several websites you can list your vacancy on, including Craigslist, Trulia, Zillow, and Radpad. To make an investment property stand out, write a detailed description and use high-quality images. You should include the unit’s most appealing features like washing units or rooftop access and add corresponding photos. 

2. Social Media 

Many people spend a significant amount of time on social media, posting pictures and status updates of their daily activities. However, it can also be a powerful marketing tool for property owners. Listing the property on social media profiles is a good way to spread the word through the community. Ask friends and family to share the posts with their connections and join local Facebook groups that allow you to post rental notifications.

3. Referrals 

Getting referrals from friends, family, and colleagues you trust offers another way to find reliable tenants. People you know well will have a better idea of the renters you want for your investment property.

You can also implement a tenant referral program, which encourages tenants to recommend new applicants. Since they know the units and your preferences as a landlord, they can often help recruit renters that will be a suitable match.

The professionals at Nova Property Management in Anchorage, AK, can help you fill an investment property with great tenants. They know which marketing strategies are most effective at drawing interest from potential renters, and they use advanced screening techniques to sift through applicants efficiently. For 40 years, their real estate experience and property management services have proven invaluable to landlords. Call (907) 522-1332 to schedule an appointment or visit them online for more information on how they can assist with all your property ownership needs.