Today, businesses must focus on growing their customer bases through social media marketing. Online platforms help you gain more followers, reach a wider audience, and convert likes to sales leads. Sometimes, however, the current strategy isn’t working, and it’s time for a new game plan. 

How to Tell if You Need a New Social Media Marketing Strategy

1. You Rarely Update

You must stick to a regular posting schedule to develop a loyal following. Posting several times throughout the week will keep followers interested and engaged.

Use an automated posting website to plan activity ahead of time. This way, you only have to push the “post” button on the scheduled day.

2. Posting Creates One-Way Conversations

Social media facilitates conversations between a brand and its current and potential customers. You can increase engagement by posting questions, polls, and contests that encourage followers to take action.

When you post, people should like, share, and comment on your images and links. These engagements will bump the post higher up on everyone's feeds. If no one is reacting to your content, you may need to reevaluate your strategy. 

3. Your Posts Are the Same Across All Platforms

You must have a unique social media marketing strategy for each platform. Posts that work well on Facebook®, like links and lengthy text, may not be as popular on Twitter®, where people prefer images and short messages.

Minimize the amount of crossposting you do with the same content.

4. You Don’t Use Hashtags

People browse hashtags to find content relevant to their interests. While it’s helpful to use general tags to become part of a broader community, creating and using your own will make it easier for customers to locate your profiles and learn about the company.

For example, an architect may use #HomeDesign and #Remodeling tags to reach new customers, but also include a tag based on their name, such as #MikeJohnsonArchitecture. Consider adding in the location, like #MorrisCounty, so locals can find your company. Limit yourself to four to six hashtags per post to avoid making them overly promotional.

 

Business owners interested in creating new social media marketing strategies contact Sprout Marketing Solutions in Morris County, NJ. The team creates sponsored posts as well as TV and print ads to spread the word about your brand. They optimize all content for search engines to ensure maximum visibility. Call this agency at (201) 220-3024 to discuss your needs or visit their Facebook page for information on their digital services.