As one of the first things your customers see, your parking lot is an opportunity to create a positive impression before they even walk through the door. A well-maintained parking lot not only projects a professional image, it can also prevent lawsuits and even help build your customer base. Below are a few important reasons to repave a worn parking lot.

3 Benefits of Replacing Your Parking Lot

1. Avoiding Liability Claims

Every business owner is required to maintain a safe environment for customers, employees, and anyone else with a right to be on the property. If someone trips on broken asphalt or twists their ankle in a pothole, you could be held responsible for their medical expenses, lost wages, and other damages. Customers may also be able to file a liability claim if a poorly maintained parking lot damages their vehicle.

2. Drawing in Business

A well-designed, smooth parking lot makes your business look more appealing to new customers who may be more likely to stop. On the other hand, broken asphalt and worn surfaces make any business look poorly maintained and unprofessional, which can drive customers away.

3. Giving Yourself a Competitive Advantage

Given the choice, most customers would prefer a smooth, easily accessible parking lot with clearly defined spaces and traffic patterns. In fact, many people actively avoid businesses with poorly maintained lots, even if they enjoy the services offered. Repaving your parking lot can increase the chances that customers will choose your store over competitors who won’t make the investment.

For 40 years, businesses throughout the Carolinas have relied on Bryer & Son Asphalt Paving Co. for guaranteed results that are built to last. If it’s time to replace your parking lot, their team will deliver exceptional service that will help your business put its best foot forward. Visit their website for more on their asphalt paving services, get more asphalt tips and advice on Facebook, or call (704) 786-7787 to request a quote for your project.