When you want to get the word out about your products or services, mail marketing is a useful form of communication. Unlike the digital ads that people are bombarded with these days, mailed promotional items allow customers to process the news or deal at their own pace. To pull off a successful mailing campaign, use the following tips.

How to Use Mailed Promotional Items for Marketing

1. Include a Call to Action

If you’re only sending information about your business, your clients won’t know how to respond or which actions to take.

To ensure people respond to your attempt, make the promotional item useful to the customer. By mentioning a sale, special, or rebate, you’ll give the recipient a reason to contact or visit you.

2. Avoid Cheesy Copy

From repetitive exclamation marks to cliche phrasing, there are many giveaways for junk mail. Unfortunately, this may encourage the reader to dump the correspondence in the bin right away.

Instead of using cheesy techniques to catch someone’s attention, approach your customers with tact and integrity. For example, if you offer haircuts, use a photo of a couple out on the town and write a caption that explains what styles they’re sporting. This might entice your reader to call and schedule a haircut before their big night out. In this case, the thought of looking as fashionable as the models is incentive enough, and your discount is simply a bonus.

3. Choose the Right Colors

Colors are eye-catching, but it’s important not to overwhelm the reader with too many of them.

Choose one bold color, such as bright red or dark green, and contrast it with a more subdued shade, such as off-white or light gray. Other colors should only come in the form of pictures and graphics. If you’ve been using a certain palette in your branding efforts or storefront, use it in your promotional items to increase brand recognition.

If you’re looking to send promotional items and bring in more customers, get in touch with Great Originals of Anchorage, AK. This printing service is proud to make everything from brochures to business cards. With over two decades of experience, they will help you create durable, high-quality products that arrive in top condition. Visit their website to learn more about their work, or call (907) 561-8922 to discuss your needs.