Whether you’re a small business, retailer, or corporation, the sign outside your establishment plays an integral role in marketing. It shares your mission, expresses your brand, and can be the first interaction prospective customers have with you. To truly stand out and make an impact, it has to be visible and interesting. Here’s why choosing an illuminated sign is often the ideal option.

Reasons to Choose an Illuminated Sign for Your Business

1. Catches the Eye

Illuminated signs stand out against unlit or static ones. Whether you have an LED message center or a monument sign with floodlights, the light draws attention. You can also enjoy 24-hour exposure when the sun goes down, maximizing your sign's ability to attract passersby and make your presence known.

2. Saves Money

Modern illuminated signs use LEDs, so running them 24/7 isn’t as expensive as such a prospect used to be. They don’t contain any harmful gases and draw very little electricity, making them an excellent alternative to neon signs and fluorescent and incandescent bulbs. LEDs also last far longer than traditional options. Their longevity ensures you won’t have to replace bulbs or purchase a new illuminated sign for a while, making it a wise business investment.

3. Improves Branding

Color, font, and presentation are some of the main indicators brands use to differentiate themselves. The quality of your sign expresses these features to prospective customers. Illuminated signs show a greater commitment to creativity and quality, going the extra mile to catch attention and ensure legibility. Signage can range from basic messaging to illuminated logos and slogans.

If you’re in the market for illuminated signs, turn to Rodgers Sign Service. This family-owned and -operated sign shop in Elizabethtown, KY, has created stunning products since 1962 and is committed to quality. They handle sign maintenance, design, and installation, which you can explore on their website. Call (270) 765-8319 to speak with a sales associate.