If you're attending a trade show, your primary concern should be attracting people to your business' booth. Promotional items with custom embroidery featuring your company name and logo will help build brand recognition and encourage people to learn more about what you have to offer. To prepare for the event, below are a few items that are effective marketing tools.

How to Promote Your Business at Trade Shows

1. T-Shirts

A free T-shirt can be a life-saver on laundry day or when running errands, which is why they're often sought after at trade shows. After you finalize a digital design, a screen printing technician will transfer it onto the garments with custom embroidery. Use the primary color of your signage, interiors, or logo for the fabric, and feature a large copy of the logo on the front. Also, include the name of the business and your contact information on the back. Some attendees might even wear the T-shirt at the event, extending your reach on the trade show floor.

2. Caps

Everyone has bad hair days, which is why ball caps come in handy. The visor will also shield eyes from the harsh glare on sunny days and keep damaging UV rays off the face. Since there's limited space to work with on this apparel item, have the company name or logo custom embroidered on the front panel. Similar to a T-shirt, a promotional cap will make the wearer a walking billboard for your company when they're out.

3. Bumper Stickers

When trade show attendees place bumper stickers on their cars, it'll put your business in front of other motorists. Depending on where people travel, your brand could become visible in neighboring cities and different states. Since it can be hard to see an intricate logo clearly on this surface, choose large-font lettering for the name of your company or a catchy slogan associated with it.

If you want to put company details on promotional items, contact Bitterroot Screen Printers in Kalispell, MT. In business since 1991, these technicians use eco-solvent printing to transfer graphics onto custom vinyl banners, magnets, and other materials, in addition to custom embroidery and screen printing for apparel. Call (406) 752-1386 for a consultation, or visit their website to see project photos.