Vehicle wraps are a marketing tool used by many companies to promote their products and brand; however, there are many misconceptions about these digitally printed vehicle graphics. Research has shown that vehicle wraps reach more customers than other outdoor advertising mediums—for less money. If you’re looking for an innovative way to increase sales but aren’t sure about utilizing wraps, here’s what you should know.  

Common Misconceptions About Vehicle Wraps

1. Printed Graphics Will Damage Auto Paint

Rather than damaging auto paint, vehicle wraps protect it. As long as the paint has cured and is in good condition, wraps will protect against UV rays, scratches, and abrasions from dirt or road debris. Prior to installing the graphics, a technician will inspect the vehicle and note areas where paint damage could potentially occur.

2. They’re Difficult to Remove

The adhesive vinyl and laminates used for vehicle wraps are designed to be easy to apply and remove with no residue. A special heating process allows the wraps to lift away from the vehicle with little effort. This lets businesses replace their messages frequently to promote various products or services. 

3. They’re Just Stickers & Can Be Installed by Anyone

These large graphic adhesives can be challenging to apply without showing wrinkles or bubbles. They must be fitted around curves, fenders, windows, and mirrors, requiring the expertise of professionals who have the experience and equipment—including a heat gun and polyester gloves—to apply wraps flawlessly.

If your business is looking for new ways to reach customers, DTM Signs and Truck Wraps in Brooklyn, NY, will help you design and install vehicle wraps. Their award-winning, full-service graphic design team will work with you to develop a logo or graphic design that effectively promotes your business, products, and services. Call (347) 312-5488 to schedule a consultation with a member of their team, or visit their website to learn about their services.