Whether you’re creating a logo for commercial signs or company swag, your logo tells potential customers who you are. As such, it’s important to make sure this image embodies your company’s spirit and its mission. Here are four key elements to include in your logo.

How to Create an Effective Logo

1. Be Original

Take screenshots of logos that you love and store them in a folder. When you’re ready to make a business logo, draw on these images for inspiration. Write down what you like about each one and focus on these factors while creating a logo. Remember that you shouldn’t recreate existing logos you like; they’re just there for inspiration.

2. Use Clear & Concise Typography

Logos should feature minimal text that works with the image to convey your point. Some feature mottos, while others simply include the business’s name. If your company has a concise tagline, consider using it during logo creation. If not, stick with the company name and possibly a word or two to describe the services your business offers. 

3. Decide on a Color Scheme

Every company should create a brand style guide. This document should feature visual standards to use for all in-house and promotional materials. The guide should cover aspects such as fonts, abbreviations for the company’s name, and color codes. You’ll encourage brand recognition by using the same colors for digital materials, commercial signage, and print advertising.

Choose two to three complementary colors from a color wheel and implement them in your logo. This will help your visuals stand out. Consider how the tones will look when paired with black or white text, as this may change depending on where the logo is displayed.

4. Think Size

Logos must be recognizable and readable regardless of their size. Once you’ve sketched out a rough draft, decide if the graphic is still legible when shrunk to fit on a business card. Consider how it will look blown up on a commercial sign or a billboard. Changing the proportions to fit the negative space can make the image look warped and low-quality, potentially lowering brand recognition.

If you’re interested in creating professional logos for commercial signs and products, contact the design team at Craven Sign Services in High Point, NC. Serving the eastern U.S., this reliable and creative team has over 55 years of experience creating and manufacturing signs. Visit the website or call (336) 8837306 for information on their ADA-compliant signage, including directional and wayfinding options, as well as exterior and interior signs.