Choosing the right promotional products to represent your company can be daunting. With so many options to consider, you'll want to make a decision that'll resonate well with your customers and fit your budget. As you narrow down your choices, steer clear of the following outdated or impractical items, and choose functional, modern offerings instead.

Promotional Products to Stay Away From

1. Fanny Packs

While there's been a slight resurgence of fanny packs recently, these pouches are mostly staying in the 1990s. On the other hand, ID holders are perfect for today's minimalist style. They're especially ideal for conferences, outdoor events, colleges, and other places where people don't want to carry large bags.

2. Plain Keychains

A keychain that doesn't do anything besides display your logo might not get much use. However, functional pieces will get scooped up quickly. Choose promotional keychains with safety alarms, lights, or carabiners to make the best impact on your customers or audience.

3. Traditional Pencils

Traditional wooden pencils may have their place in grade-school classrooms, but they're hardly a coveted promotional item. There are so many more options for desirable office swag to consider, from ballpoint pens with soft rubber for comfort, to magnetic notepads and pen/highlighter combos. If you're hosting an event for children, you can also never go wrong with a small box of crayons.

4. Ponchos

Most people already have raincoats, and if you offer a lower-grade disposable poncho, they're unlikely to keep it around for very long. Instead, give people towels. Both beach towels and smaller sports towels come in handy for all sorts of outdoor events, and people can never have enough.

5. Sun Visors

Unless you're hosting a tennis or golf-themed event, you might want to forgo the visors. While the headwear had its day, people will be much more likely to use more modern hat styles. Plan your products around the location and time of year by bringing beanies and ear bands for cold-weather gatherings and mesh back caps for the summer.

If you need promotional products that’ll make an impact, turn to Stellar Designs, Inc. Located in Anchorage, AK, this company has more than 10,000 options to choose from and has been serving the entire state for over 35 years. Browse through their extensive inventory online, or call (907) 562-4248 to speak with a team member about your design ideas.