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A business’ logo plays a critical role in brand engagement and how potential customers perceive the organization. Creating these marketing materials can set the tone for your company's reputation, so they need to reflect your brand, goals, and mission statement. As you begin to create your logo, consider the following tips on creating one that will increase your brand awareness.

4 Tips for Creating an Engaging Logo

1. Consider the Customer 

First, assess your demographic. Use surveys, social media, and website analytics to understand your target audience and their buying behaviors. Whether it’s a product or service, you will need to know how your logo can help direct customers to your business. This information will provide insight into what imagery, text, and information you may want to feature in the logo.

2. Choose a Distinct Color Scheme

logos Boone County, MOEvery brand should have a color scheme that is integrated into the logo, advertising, business cards, and social media platforms. Use color science to select hues that elicit the feelings you want customers to develop when they see the logo. Spas and yoga studios often feature shades of blue because they are calming, while restaurants use shades of red, as they make people feel hungry.

3.  Share Essential Information

Logos should share limited information about the business. These thumbnail shots should provide a hint of what the company is about and what products or services are offered. A pest control operation logo may feature a cartoon of a bug being squashed. Food truck logos often show one of their most popular dishes or ingredients that represent their chosen cuisine. This allows potential customers to have a clear idea of what they can expect from your business.

4. Choose Fonts Wisely

The lettering in your logo should also be featured on other marketing materials, so be sure to select a readable font. Factor in the spacing between letters, and provide enough negative space that the words are easy to read. Pay close attention to capitalization, as you should follow the same font specifics on all your marketing platforms. Have a designer create a custom type or select a unique, eye-catching font that you can use throughout advertising design.

 

If you’re looking to create business logos, contact the skilled design team at Fay & Sons Signs in Boone County, MO. Their company has been in business for over 70 years, offering high-quality signs and advertising tools to large companies and small businesses. Call (573) 449-6769 today or visit the website for information on their window lettering, high-definition printing, vinyl graphics, vehicle decals, and other services. 

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