When to Post Marketing Content on Social Media
In today’s business landscape, your marketing efforts should include a strong online presence. Apart from sharing value-rich content, posting it at the right time optimizes your reach and engages the right audience. Many digital marketing service experts understand this fact. To help you maximize your marketing efforts, here are the best times to update your social media accounts.
Facebook is, undoubtedly, an essential platform when it comes to digital marketing services because of its unparalleled reach, with more than a billion active users. Like most networks, its audience is a mixed bag of demographics.
Many people browse the platform on mobile devices, which means they have access to it anytime. So, if you want to maximize engagement, post your content around lunchtime—11 a.m. to 1 p.m.—when users are taking a lunch break and free to browse. Schedule it mid-week, as most people are busiest with work at the start and end of the week.
Similar to Facebook, the ideal time to post on the photo-sharing platform is sometime in the middle of the week. Make sure you have a scheduled post on a Wednesday at mid-day, but you can extend it well until Friday from 10 a.m. to 11 a.m.
Since the majority of Instagram users are under 35 years old and have fewer demanding work obligations, they tend to be on the platform at other times as well. Consider uploading content in the morning and evening of core weekdays, too.
Another key social network for digital marketing services, the micro-blogging site Twitter goes against the posting patterns that work with Facebook and Instagram because of its demographics. Although it has a generally young population of users, it caters to older ones, too. Activity picks up as the weekend rolls around; users—mainly male—turn to the platform to search for answers.
For product companies, the best time to upload content is on Sunday, around 11 a.m. However, remember that this time varies according to your target market. To be on the safe side, consider posting in the morning when there’s a bustle of activity.
Compared to other social platforms, LinkedIn has a more targeted audience since it mostly caters to those in the workforce and thought leaders, with primarily male users.
That’s why digital marketing service experts advise against sharing content on a weekend when engagement is at its lowest. To get the most reach, upload content during the workdays, with Wednesday as the peak period of engagement.
Finding the right time to post content on social media can significantly impact your marketing efforts. For the best results on marketing services, count on the experts at Fredrickson Communications. Helping businesses in Raleigh, Durham, and Chapel Hill, NC, they’ve offered search engine optimization and web design services to maximize reach. Call (336) 512-0003 or sign up online for a free consultation.
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