As a real estate agent, your career can depend on the quality, reputation, and resources of the agency you work for. If you’re deciding on an office, the first choice you’ll have to make is whether to work for an independent or a franchise agency with a national brand name. While you might be drawn to the unique branding of a boutique, there are some clear advantages to working for a franchise, especially if you’re just starting your career path.

3 Benefits of Working for a Franchise Real Estate Agency

1. Automatic Branding

Working for a franchise means carrying the brand of a name potential clients already know and trust, which can be crucial if you haven’t had a chance to establish your personal reputation yet. Since most house hunters and sellers start their searches online, name recognition is especially important for driving web traffic toward your listings and raising your profile.

2. Educational Resources

While many private offices provide training and career-building resources, franchises typically have a curriculum and resources proven to get results. The most successful franchises also offer formal mentoring programs, access to industry leaders, and everything else you need to build a successful career. 

3. Access to Advanced Tools

These days, a successful real estate agent needs local market expertise as well as the digital tools to easily list properties and attract clients. Franchises have the financial resources to invest heavily in these tools, giving their agents access to the industry’s leading technology.

When you work for a franchise, you can also be sure their tech tools will constantly evolve to take advantage of new opportunities and give you a competitive edge.

As one of the region’s fastest-growing real estate companies, EXIT Realty Upper Midwest offers incredible opportunities to agents throughout Illinois, Wisconsin, Minnesota, Iowa, and the Dakotas. They invest heavily in the success of each of their real estate agents, with cutting-edge training and an innovative compensation model that opens the door to unlimited earning potential. Visit their website to learn what sets EXIT apart, get more professional tips and advice on Facebook, or call (651) 505-3570 to start building your future today.