When it comes to digital marketing, if you're spending more time creating ad campaigns, email blasts, and sales funnels than you are closing deals, you may need to step back and rethink your strategy. Thankfully, there are numerous ways to improve your online presence and get your phones ringing. Here are three easy steps you can take to start reaching your customers online.

How to Get More Phone Calls from Your Digital Marketing Campaigns

1. Make Your Phone Number Stand Out

In a digital landscape made up primarily of mobile web searches, space-conscious web designers are more likely to showcase your actionable lead forms, such as subscribing to a newsletter or filling out an email form. While this places helpful calls to action front and center on your website, it could also be costing you valuable phone leads.

With a massive amount of competition on the web, consumers don’t spend much time browsing for information before moving on. Because of this, you need to make the information as readily accessible as possible. Make your phone number stand out by incorporating it into the header of your web page, or as a static feature on all interior pages where it can be easily spotted.

2. Use Call-Only Ads

With Google's call-only ad campaigns, your ads only appear to those searching on a mobile device with calling capabilities. This ensures your marketing dollars are only being spent on qualified telephone leads. Rather than sending your customers to a landing page, call-only ads allow your prospects to connect with you quickly and easily with a single tap, ensuring you're connecting with all of your callers exactly when they want to speak with you.

3. Optimize Your Online Content

In today's digital marketing space, consumers are looking for a meaningful connection through high-quality content that is relevant, consistent, and valuable. Content marketing allows businesses to connect with their prospects on a personal level, driving valuable leads and creating brand advocates.

Engage with your prospects through strong messaging that carries over through all of your web channels, including your blog, social media, and email newsletters. Create relevant, share-worthy blogs and social media posts that feature vivid imagery and infographics, and provide unique points of view. Your followers are more likely to share this type of content, potentially generating new leads.

If your phones aren’t ringing, reach out to the professionals at Menadena in Keene, NH. Leveraging powerful digital marketing tools, their knowledgeable staff of business consultants will work with you to build and manage your online presence, climb to the top in search engines, and connect with the qualified leads you need to make your business successful. Contact them today at (888) 680-6561 to schedule a free audit, or visit them online to learn more about their services.