Your alumni organization’s newsletter can be an effective tool to help graduates maintain a connection to the institution. In addition to updates about personnel and philanthropic efforts, the newsletter should also contain content about the alumni. To increase donations and attendance at events, below are a few tips to craft an engaging newsletter.

How to Improve Your Alumni Organization Newsletter 

1. Keep Routine Business Brief 

The goal of the letter is to entertain, engage, and connect with previous students, so you want to avoid bogging down the message with too much information about weekly meetings and general news. Instead of lengthy paragraphs, bullet point the highlights. This should include the reason for the meeting, such as ways to raise funds for a local charity. You should also include how alumni can help reach the goal.

2. Target the Audience

The alumni organization newsletter should be crafted for the specific recipient. This means you might have to make modifications to the standard template to keep readers interested. For example, the version of the newsletter for science graduates should include how alumni have made advancements in the field. When crafting a newsletter for former art students, share pictures of their work displayed in the community.

3. Feature Alumni Profiles 

Through the alumni organization newsletter, you can showcase graduates’ achievements. When former students see how successful others are, they’ll be more likely to invest back in the school, either through donations or enrolling their children. 

Include alumni profiles to highlight how students have advanced in their chosen professions. Alumni will be eager to have profiles in future newsletters, so include an email address or contact so people can share updates about their lives. To increase engagement, also acknowledge the contributions of those who’ve donated to the alumni organization in the newsletter.

For former students of St. Louis School, become a member of the St. Louis Alumni Association in Honolulu, HI. For over a century, the alumni organization has been providing resources for graduates. To learn more about the school or alumni events, call (808) 949-6633. Find additional membership details online and announcements on Facebook.