There are fewer competing properties for sale during the winter—but selling your house at any point in the year takes careful preparation, and a few challenges are unique to the off-season. The key to staging a home during the winter is to create an environment where other people feel immediately comfortable. The following guide discusses staging tips perfect for a blustery winter tour.
3 Staging Tips for Selling Your House During the Winter
1. Create Warmth
Use thick comforters and quilts on the beds to create a cozy atmosphere and feeling of luxury. Set the thermostat to a balmy 70 or higher, which will encourage buyers to linger inside, and light a candle or two to complement the warm, welcoming ambiance.
Many real estate agents swear by the idea of using cooking aromas, like vanilla or apple pie, to make a property seem homey. Lean into this by lighting scented candles in the kitchen. You can even invite buyers to a cup of warm coffee, tea, or hot chocolate as they tour the property.
2. Brighten Every Room
Open the shades to let in as much natural light as possible and turn on the light fixtures in every room. If you’re going to be out of the house during a showing, put your light switches on a timer, including the outdoor lights that lead to the front door.
The first impression is critical, so make every guest feel immediately at ease with well-lit walkways and an expansive view of their surroundings. The right lighting scheme doesn’t just illuminate a space—it evokes emotion and can transform how a room looks and feels. Layer with multiple light sources throughout the rooms instead of using just one ceiling fixture.
3. “Spruce” Up Your Curb Appeal
In the northern hemisphere, the winter landscape can look a bit dreary. Most plants look bare, spindly, and uninviting. Few people are outdoors. That’s why it’s key to infuse a bit of color into your home’s façade.
Hang a festive spruce wreath on the front door and repaint the exterior and mailbox. Structure is also essential to creating visual interest in your winter landscaping. Conifers and other evergreens retain their leaves during the cold season and look beautiful with a light dusting of snow; red jewel crabapples, sumac, and other hardy berry plants are great planting options in the front yard and near the entrance. You can also look for woody shrubs with brightly colored stems and ornamental grasses to add texture.
Selling your house is about more than just listing a property. It can also involve a complicated process of repairs, appraisals, property codes, staging, marketing, and salesmanship. To get the most value out of your property, it pays to partner with a skilled real estate agent. Lawrence Realty Inc. is a family-owned agency that’s served Red Wing, MN, and the surrounding areas since 1948. To learn more about selling your house with assistance from the most dedicated agents in Goodhue County, call (651) 388-4745 or visit them online.