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Online shopping makes up about 20% of all retail transactions. While this means less face time with the customer, it also gives you additional opportunities to leave an impression on your buyers. If you’re in ecommerce, here’s some information on the importance of custom packaging boxes and how you can leverage them for your business.

Why Does the Unboxing Experience Matter?

Brand experience is all in the details, so unique packaging will make your customers feel more valued. Well-designed wrappers appear more high-end and thoughtful. This allows you to stand out from the competition.

custom packaging boxesIt’s also important to note that many individuals post their unboxing experiences online. Unique packaging in these videos may attract other customers, boosting your sales. This is particularly true if you’re investing in influencer and social media marketing.

How Can You Create Unique Packaging?

There are several ways your business can use custom packaging boxes to improve customer experience. First, it’s essential to include your branding on the box. Use your logo, colors, and catchy phrases to put your brand’s story front and center. You should also consider the filler materials, as colorful paper will be more memorable and further showcase the aesthetic of your brand.

Think about what you can include in the box other than the product itself. Freebies like stickers, temporary tattoos, and product samples are thoughtful details that will keep your customers coming back. Cards with information about your brand and hashtags your customers can use to share the product online will extend the experience beyond unboxing.

Keep an eye on social media and product reviews. Use the information your customers share about your packaging and make adjustments as necessary.

 

If you’re interested in custom packaging boxes for your business, contact the team at Packaging Center Inc. Located in High Point, NC, these professionals have more than 30 years of experience offering a variety of packaging solutions. To let you customize your deliveries, their products are made from a variety of materials, including plastic, fiber, and cardboard. They come in a range of colors, shapes, and sizes. Learn more about their supplies online or call (336) 885-2747 to discuss your needs.

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